New Advocacy Case Study: Taking SMART to Scale

Advance Family Planning (AFP) and PAI’s new case study highlights the results of AFP’s first international advocacy diffusion workshop and the impact SMART advocacy efforts can have on achieving meaningful change in a variety of settings and issues—from improving health worker training in Nigeria to implementing a commodity security policy in Uganda to addressing adolescent pregnancy in the Philippines.

In January 2016, 22 family planning advocates from 14 countries gathered in Nusa Dua, Indonesia for an advocacy workshop held prior to the 2016 International Conference on Family Planning. For participants, it was an opportunity to learn about AFP’s evidence-based advocacy approach and apply it to their own work. For AFP, the workshop provided an opportunity to take strategic advocacy efforts to scale—broadening the initiative’s reach to new geographies and demonstrating the value of investing in advocacy to more organizations.

Following the workshop, nine organizations in eight countries successfully applied for grants from the Opportunity Fund to implement their advocacy strategies. Within a year of receiving funds, and with mentorship and support provided by AFP partners and PAI, five had accomplished their advocacy objectives—resulting in 16 advocacy wins—with the four-remaining nearing completion as of late 2017.

Taking Family Planning Advocacy Efforts to Scale: Results from Nusa Dua describes the process by which advocates and program implementers new to SMART advocacy learned about and applied strategic tactics, and achieved significant gains.

View and download AFP’s newest case study.

Photo courtesy of AFP